Benchmarking  & Business Services ha firmado un acuerdo con Jimena Castañeda, como partner para negocios internacionales.

Con base en Londres, dedicará sus conocimientos y expertise a la apertura de proyectos  dentro del área de consultoría estratégica y ejecutiva, colaborando de esta manera en la cobertura de nuevos mercados internacionales.

Jimena Castañeda, ingeniera industrial, ha dedicado la mayor parte de su carrera a la adquisición de licencias de marca, mercadotécnia y promociones. 

Trabajó en “The marketing store” en Chicago dentro del programa “Cajita Feliz” `para McDonald’s América Latina.

Durante 9 años dedico su trabajo a Warner Bros,  como gerente de América latina y directora de área,  posteriormente. Los productos en Burbank, (California) entraban dentro del área de negocio que gestionaba.

Se traslada a Londres donde ubica su domicilio y trabaja para la empresa 4 Kidz Entertainment, gestionando  marcas como Pokemon, Digimon…..

Posteriormente pasó a trabajar durante 4 años  para la empresa Global Brands Group, donde obtuvo los derechos mundiales de la FIFA  para licenciarlo por todo el mundo, incluyendo  las franquicias.

Estos últimos años se ha dedicado a trabajar como consultora, gestionando cuentas tan importantes como Unilever, para la italiana PEA Promoplast, Sony o Licom en Panamá.

Desde Benchmarking & Business Services le damos la bienvenida y le deseamos muchos éxitos en este nuevo proyecto.

JIMENA CASTAÑEDA HAS JOINED FORCES WITH BENCHMARKING AND BUISINESS SERVICES AS OUR INTERNATIONAL BUSINESS PARTNER BASED OUT OF LONDON, ENGLAND

Benchmarking and Business Services has signed an agreement with Jimena Castañeda as a partner for international business.

Based in London, she will dedicate your expertise and knowledge in opening of new projects in the area of strategic and executive consulting, collaborating in the expansion of survived throughout international markets.

Jimena Castañeda, and Industrial and System Engineer, has dedicated all her profession career to Licensing, Marketing and Merchandising of Consumer products including promotions for 3 years.

She worked at the Marketing Store in Chicago managing the “Happy Meal” program for Latin America.

Jimena then worked for 9 years at Warner Bros Consumer Products based out of Burbank, California. She started and a manger and then moved on to Director of the region in charge of licensing, mechanising and promotional activities.

Late the moved to London where she worked for 4 Kidz Entertainment, managing brands Like Pokémon, Digimon amongst others.

After this, she went to worked at Global Brands Group as director of Licensing for 4 years. Global Brands Group had acquired worldwide rights to license and market the FIFA brands name including franchises.

During the last couple of years, she has worked as a consultant for a variety of companies, she managed the Unilever account for the Italian company Pea Promoplast.  Licom, managed a special project with Sony for a company in Panama

Benchmarking and Business Services welcome he and wishes her great success in this new endeavour.